As a new rice brand launching a new product, 

how can we create a sense of quality and make the local Chinese feel the Thai culture in 

the face of the many homogenous brands and products of Thai jasmine rice on the market?

作为一个新的大米品牌推出的新产品，

面对市面上众多泰国茉莉香米的同质化品牌及产品感受，

如何做出品质感并且让本土华人感受到泰国的文化风情？